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Hyundai’s new Accent was the star of the companies exhibit at this year’s Beijing Auto Show, but the debut of two new engines and a new automatic transmission will have broader implications for the rest of the company’s lineup.

In addition to the 2.4L GDI four-cylinder in the Sonata (pictured above), two new gasoline direct-injection engines were unveiled at Beijing, a 1.6L four cylinder putting out 138 horsepower, a 28 horsepower bump over Hyundai’s current 1.6L four banger. The 1.6 GDI should appear in the Accent, Elantra, certain Kia models and the upcoming Veloster compact sports car. Even more enticing was the mention in a product video that the 1.6 could potentially be turbocharged and paired up with a dual-clutch gearbox, though no timeline was given for either technology.

Hyundai’s long awaited GDI version of the Lambda V6 was also previewed, although the engine was only rated at 296 horsepower, which is a few ponies less than the current Lambda makes in Hyundai’s Genesis Coupe. One can assume that there will be different variations, and that the engine will see a bump in power when it comes Stateside. Hyundai also joins Lexus in the elite 8-speed automatic club, and it’s a sure bet that the Genesis Sedan and Coupe will get the new 8-speed auto option.

With Hyundai positioning itself as a premium brand, the company has an obligation to innovate on its own, and not just play catch-up – even if they’re hot on the heels of world leaders like Lexus.

[Source: Hyundai via AutoGuide.com]

Continue reading to view Hyundai's official video releases.

Kia Motors has announced that its compact Forte sedan has received a "Top Safety Pick" status for 2010 by the Insurance Institute for Highway Safety. This is the third model from the Hyundai/Kia line-up to receive this prestigious title for 2010, with the other two being the Kia Soul and the all-new Hyundai Sonata.

It is important to note that this rating only applies to Forte's built after October 2009, as the automaker made revisions to the car's B-pillar and roof to qualify it for the award.

For a vehicle to qualify for the rating, it must score the top rating of Good in frontal-offset, side-impact, and rear-impact crash tests. New for 2010, a car must also score a good rating in its roof-strength test that measures occupant protection in the case of a rollover. The car must also be equipped with electronic stability control (ESC), standard equipment in the Forte.

With the new standards implemented for 2010, there are only 31 vehicles in the market that qualify for the Top Safety Pick, a low number compared to that of 2009. Other cars in the compact segment that earned the top rating are the Volkwagen Golf, Toyota Corolla, Subaru Impreza, Scion xB, and Nissan Cube. Honda Civic's equipped with optional stablity control also earned the award.

[Source: Kicking Tires]

Of the more U.S.-relevant reveals at the 2010 Beijing Auto Show in China today is this Hyundai Verna. Why? Because it's the overseas version of what we know as the 2011 Hyundai Accent.

Sporting Hyundai's latest 'fluidic sculpture' design language, the Verna comes off overall as a shrunk-down 2011 Sonata - not that that's a bad thing. The now-familiar sweeping side character line, oversized headlights, and wavy front grille are all present on the new Accent - a vehicle that has been in need of a significant makeover for some time.

From what we can see of the interior, Hyundai seems to have applied a slightly up-market touch to the inside of its new Verna. The Korean automaker also claims to have made large improvements to NVH levels in the compact sedan.

Underhood, the 2011 Verna features the new-generation Gamma gasoline engine in either 1.4-liter or 1.6-liter DOHC inline-four configurations. The larger of the two is expected to be offered in the U.S. and 106 horsepower and 114 pound-feet of torque are available in the Chinese-spec version. Transmission options include a five-speed manual or four-speed automatic.

Hyundai, like many other automakers, has been enjoying strong sales in China, with over two million vehicles being sold there since the brand arrived in 2002. In 2009, Hyundai posted a 94-percent year-over-year sales boost, making for an easy decision to maintain its presence in the market.

We'll continue to keep you updated as more information on the U.S.-spec 2011 Hyundai Accent arrives.

[Source: Hyundai via Motor Trend]

Continue reading to view more images.

http://www.flickr.com/photos/egmcartech/sets/72157623791299031/show/

According to British publication Autocar, Kia is planning to roll out an estate version of the all-new Magentis (K5/Optima) sedan for the European market.

Unveiled for the first time at the New York International Auto Show in April, the new mid-size sedan from Kia will drop the "Magentis" moniker for the European market, according to Kia. In South Korea, the car is called "K5" while in North America, it is known as "Optima".

A Kia source revealed that an estate version of the car will be built. When asked about this body style, chief designer Peter Schreyer said, “I would love to do station wagon and coupé versions of the car. The station wagon would only really work for Europe but the coupé would work in the US.”

[Source: Autocar.co.uk]

Hyundai's all-new Sonata midsize sedan was AutoTrader.com’s most-viewed vehicle in its class during the month of March. For the first time ever, Sonata surpassed competitors that include Honda Accord, Toyota Camry and Nissan Altima. AutoTrader.com recorded 16.5 million unique monthly visitors in March, the highest traffic the company had ever experienced.

“Industry wide, traffic seems to be increasing and the Sonata is hitting showrooms at an ideal time to capitalize on renewed consumer interest in cars,” said Scott Margason, director of product planning, Hyundai Motor America. “Sonata’s new design identity is drawing significant shopper attention, motivating and driving consumers to include it on their list when considering their next car purchase.”

Hyundai’s all-new 2011 Sonata represents a modern approach to the traditional midsize sedan segment by using only advanced four-cylinder engines, emotional design and luxury features offered with Hyundai’s strong value proposition. The Sonata launched with a new Theta II 2.4-liter gasoline direct injection (GDI) engine and in-house six-speed automatic transmission. The vehicle offers class-leading fuel economy of 22 mpg city/35 mpg highway and 198 horsepower standard.

Hyundai also announced 2.0-liter Theta II turbocharged GDI four-cylinder engine and Sonata Hybrid models last week at the New York International Auto Show, rounding out an exciting new 2011 Sonata lineup.

[Source: Hyundai]

The Hyundai i30 has been named top car in the ninth annual Driver Power 2010 survey for satisfaction and reliability, as voted for by 23,000 readers of Auto Express. The i30 beat last year's winner, the Jaguar XF, for the top slot, while the Skoda Octavia came third ahead of parent company Volkswagen's new Golf.

Skoda retained its position as best manufacturer overall. The second-generation Toyota Prius was voted number one for both reliability and ease of driving, the Fiat Panda took the honours for low running costs, the recently-replaced Land Rover Discovery was tops for practicality and the Lexus IS beat all the opposition in terms of build quality.

All the manufacturers named above will be happy about this, but there will be some grumbling elsewhere. The Ford Focus had only a middling result, finishing 51st overall, though at least that was better than Vauxhall managed, with its Astra and Corsa (admittedly previous models rather than current ones) propping up the bottom of the table in 99th and 100th positions respectively.

Despite this, Vauxhall was not the lowest-rated manufacturer. That was Peugeot, largely on account of the poor results achieved by the 207 and 307.

[Source: CarKeys.co.uk]

For his last days in office as the President of Costa Rica, Oscar Arias will be sporting a brand new presidential limo - the Hyundai Equus. The all-new Equus is donated by the government of South Korea, in conjunction with Hyundai Motor Company. The car is currently en route to Costa Rica, and is expected to arrive in the country on April 20th.

The new presidential ride for Costa Rica replaces the outgoing Kia Opirus (Amanti) in the country's presidential fleet. The rear-wheel drive flagship model of Hyundai will be given to Arias who is completing his term very soon, and the keys will be handed over later to president-elect Laura Chinchilla.

There are no indications that the Equus for the Costa Rican President is bulletproof like the model designed for the South Korean President.

[Source: Inside Costa Rica]

Already a recipient of numerous accolades including a "2010 Automotive Excellence Award" from Popular Mechanics and being recognized as the "Best Hatchback of 2010" by Cars.com, the new 2010 Kia Soul was honored yet again at the Nielsen Automotive Advertising Awards event in conjunction with the New York International Auto Show when the TV commercial for the uniquely styled urban passenger vehicle was named "Automotive Ad Of The Year."

Created by David&Goliath, the Soul spot depicts city and suburban streets inhabited exclusively by hamsters who are mindlessly running in place inside their exercise wheels until a molten red Kia Soul pulls up to a stoplight and the passenger window rolls down to reveal a trio of paw-tapping, music-loving hamsters who have discovered "A New Way To Roll."

Portraying Soul as a lounge on wheels with its highly specified audio system that includes speaker lights that pulse to the beat of the music, the hamsters bob their heads to four different music tracks that appear in slightly different versions of the spot to keep each viewing fresh. Viewers with a sharp eye can identify song and artist information on the hamsters' iPod screen, and the campaign extended online with each track available for download at www.kiasoul.com.

"The Soul was designed to stand out in a sea of sameness and that same philosophy guided the creative development of the hamster campaign and to position Soul as Kia's affordable halo vehicle," said Michael Sprague, VP, marketing, Kia Motors America.

[Source: Kia]

Continue reading for the second version of the Soul Hamster Ad.

When the 2011 Hyundai Equus goes on sale this fall, the Korean automaker intends to pamper well-heeled customers and prospects, with free in-home demonstrations and service calls. As a bonus, Equus buyers will get a free Apple iPad, the hot new wireless multimedia tablet, from which they can schedule service appointments and access an electronic owner's manual.

The manual-on-an-iPad appears to be an industry first—part of Hyundai's effort to create an aura of exclusivity around its new flagship sedan.

Hyundai Motor America CEO John Krafcik says the launch of the Equus "has driven us to create an innovative customer experience designed to save our customers time...We'll use what we learn from Equus to upgrade the customer experience for all Hyundai owners."

Krafcik said the electronic owner's manual will be "interactive," but the device also will be a fully functioning iPad. Equus owners can use the device to schedule free service pickup and delivery, as well as free loaners.

[Source: Inside Line - Edmunds]

The Kia Forte line-up has just received a new member to sit next to the sedan and Koup versions: a five-door version that will go on sale in October.

The 2011 Forte 5-door version will be available will all the options from the sedan, but will also include a new front grille, alloy wheels, lower valence design, center console, paddle shifters, push-button start and navigation.

Under the hood there will be a choice of the 2.0 and 2.4-liter engines and a new six-speed manual or automatic transmission.

Basically, Kia has taken the Forte and Koup, added a fifth door, and made some additional minor adjustments. Voila, a whole "new" car.

Continue reading for Kia's short press release and more hi-res images.

Excerpt from Kia Press Release on NYIAS

Also making its world premiere in New York is the Forte (’Cerato’ in some markets) five-door. Keeping in line with the stylish and practical Forte compact sedan and first-for-Kia Forte Koup, the Forte five-door adds another attractive option to the Forte family.

Forte five-door builds on the popular Forte compact sedan and bold Forte Koup by employing another practical yet modern iteration of the platform. Lower and firmly set on its haunches, Forte five-door carries with it all the amenities of the Forte line and introduces a new front grille, alloy wheels, lower valence design, center console, paddle shifters, push-button start (already available in Forte line-up outside of North America) and navigation (available in North America only) in addition to the enhanced practicality of a fifth door for a distinct appearance and intentional practicality.

Depending on country, Forte five-door is available with three efficient gasoline engines - 1.6-litre, 2.0-litre or 2.4-litre - and a new six-speed manual or automatic transmission. North American consumers will have a choice of the 2.0 and 2.4-liter engines while customers outside of North America will be able to choose from the 1.6 and 2.0-liter powerplants.

Complete Info Article on Sorento SX HERE

[Source: Kia Motors America]

Continue reading for more hi-res images of the Sorento SX.

PRESS RELEASE: KIA MOTORS DEBUTS ALL-NEW 2011 OPTIMA AT NEW YORK INTERNATIONAL AUTO SHOW

Midsize Sedan Offers a New Level of Style and Performance Features from Kia

NEW YORK, April 1, 2010 — Kia Motors America (KMA) today globally unveiled the all-new 2011 Optima midsize sedan at the New York International Auto Show. Arriving in showrooms in early fall, the next generation Optima continues Kia’s design-led transformation while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Optima’s groundbreaking spirit continues under the hood and inside the cabin with the introduction of three new powertrains — including the brand’s first-ever hybrid in the U.S. (available in 2011) — which deliver class-leading power and fuel economy while the latest technology features and luxury amenities are available at the touch of a button or a simple voice command.

Designed at Kia’s studios in Frankfurt and Irvine, Calif., the all-new Optima is longer, wider and lower than the vehicle it replaces and is based on an all-new midsize platform that allowed for distinctive dimensions and proportions in the segment1 while also providing a unique canvas for Kia’s global design team to pen a vehicle that stands apart from everything else in the segment.

“The all-new Optima is a new strand in Kia’s growing design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” said Peter Schreyer, chief design officer, Kia Motors Corporation. “From the distinctive sweeping chrome accent that stretches through the C pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail.”

Continue reading to view the full press release and more hi-res images.



The all-new Optima also employs engine management systems like direct injection and turbocharging to help bring performance to the brand without sacrificing fuel efficiency. Its smooth-flowing lines speak of grace and style and offer a strong hint of European luxury.

Sleek and Streamlined Exterior

The 2011 Optima projects a high-performance yet elegant image with its unique silhouette and sleek stance that builds upon Kia Motors’ philosophy of creating high quality and dynamic vehicles that evoke passion. The striking face of Optima features Kia’s signature bold tabbed grille that is surrounded by projector headlamps. Longer, wider and lower than before, Optima’s coupe-like profile is enhanced by a sweeping chrome arc that flows from the A through C pillars, a distinctive design motif that visually lowers the car further and enhances its proportions. Optima’s roofline connects with its high and pronounced shoulder line that leads to its sculpted flanks and extended wheelbase. Boldly flared wheel arches and a raked cabin create a sedan with a graceful muscular stance.

Available in three trims, LX, EX and SX, the 2011 Optima offers numerous standard features. The LX includes dual exhaust with chrome tips, solar glass, outside mirror turn signal indicators and 16-inch steel wheels fitted with 205/65R16 tires. Upgrading to the EX offers standard fog lights, heated outside mirrors, exterior chrome/body-color door handles along with 17-inch alloy wheels with P215/55/R17 tires. Moving up to the athletic SX adds HID headlights with auto leveling, LED rear combination lights, unique front grille design, rear lip spoiler, sculpted side sills, aero wiper blades, red brake calipers and 18-inch black machined finish alloy wheels furnished with P225/45R18 tires, achieving a true performance look.

Luxuriously Equipped Interior

From the moment the door opens, Optima presents an immediate sense of a driver’s car. The instrument panel is contoured toward the driver to suggest a cockpit feel with precise gauges and controls for an overall sport performance experience without sacrificing comfort or roominess. Paddle shifters behind the steering wheel convey that Optima is built for people who are passionate about cars. A high console with a short shifter adds to the cockpit perception while an available panoramic sunroof provides an open-air feeling. Offering occupants both space and comfort with a number of standard convenience features, the sedan’s chic cabin unifies with the exterior design by welcoming its passengers with lean and ergonomic seat design and effective storage throughout. Modern standard features such as six-way adjustable driver’s seat with power lumbar support, illuminated vanity mirrors and a trip computer further expand the cabin’s luxurious qualities.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities with three months complimentary service2. Also standard on all trims are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth®3 wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones.

Additional standard interior features include a tilt/telescopic steering column, power door locks, power windows, sun visor extension and an air-conditioned glove box. Stylishly appointed cloth seats provide comfortable seating while a 60/40 split-folding rear seat offers multiple seating and cargo arrangements depending on driver and passenger needs. Optima LX with automatic transmission features cruise control and an active EcoMinder® indicator for optimal fuel efficient driving.

Optima EX comes well-equipped and offers premium standard features, including the UVO powered by Microsoft®4 infotainment system with rear-view camera, push button-start ignition with smart key, dual-zone automatic air conditioning with rear vents, a leather-wrapped steering wheel and shift knob, auto-dimming rear view mirror with Homelink®5 and compass, auto light control, driver and front passenger automatic window up/down and eight-way power driver’s seat, lighted glovebox, rear reading lamps, floor mats and chrome door handles.

For consumers looking for even more sporty appeal, the Optima SX adds unique black leather woven seat trim, black interior trim with carbon insert film and metal accent, Supervision™ meter cluster with LCD display, center fascia and meter housing, soft trim with French seams, steering wheel paddle shifters, metal pedals and lighted metal door scuff plates.

Available upgrades for the Optima EX and SX trims include a power panoramic sunroof, leather seat trim, memory driver’s seat, heated and cooled front seats, heated rear seats and a heated steering wheel for additional interior refinement. Luxuriously appointed features, including an Infinity®6 5.1 surround sound audio system with HD Radio®, and eight speakers delivering in excess of 500-watts of system power and voice-activated navigation system with a seven-inch screen enhance the cabin for audiophiles or those who seek the latest superior quality technology for a modern driving experience.

All-New Advanced Platform

The 2011 Optima is distinctive, right down to its all-new platform. Optima’s low, lean and powerful stance is assisted through its overall length of 190.7 inches, an increase of 1.7 inches over the previous model. Optima is built on a platform with an overall width of 72 inches and wheelbase of 110 inches, an increase of 2.9 inches, and has a low ground clearance of 5.3 inches for enhanced aerodynamics. Optima’s lightweight design uses high-tensile-strength steel to enhance structural strength while also achieving high torsional stiffness, benefiting handling, ride quality and refinement. Additional measures to help ensure good noise vibration and harshness (NVH) reduction qualities are fitted throughout the Optima.

Built on a unibody frame, the front-wheel-drive Optima utilizes independent front and rear suspension systems. MacPherson struts are used in the front with a multi-link layout in the rear and are both joined with coil springs and front anti-roll bars to engage drivers with responsive handling and provide the utmost comfort whether the road is smooth or less than ideal.

Class-Leading Efficient and Powerful Engines

The 2011 Optima is available in three all-new and fuel-efficient Theta II powerplants, a 2.4-liter GDI four-cylinder, a 2.0-liter GDI turbo engine or a 2.4-liter hybrid. The 2.4-liter GDI engine produces 200 horsepower and upgrading to the available 2.0-liter turbo GDI engine (SX model) delivers V6-type power with a four-cylinder engine that produces 274 horsepower7, while mated to a six-speed automatic transmission. This represents Kia’s first application of GDI technology, while a 2.4-liter hybrid Optima will be introduced in 2011. All automatics feature Sportmatic® clutchless shifting. A single six-speed manual transmission is available only with the LX four-cylinder model.

Safety-Minded

The 2011 Optima is equipped with a high level of standard safety features, as is the rest of the Kia line-up. This includes six airbags (dual advanced front and front-seat mounted side as well as full-length side curtain), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure Monitoring System (TPMS). Four-wheel antilock brakes (ABS), Electronic Stability Control (ESC), a Traction Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control (HAC) also are standard.

Competitive Warranty

The 2011 Optima is covered by Kia’s warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.

Kia Motors America in 2010

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the UVO powered by Microsoft® advanced hands-free in-car communication and entertainment system (to be available in select Kia models in the U.S. beginning in summer 2010). The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled8 at Kia’s first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.