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Hyundai is aiming to achieve an EPA rating of more than 40-mpg with its new Veloster model. The stubby hatchback has already been likened to the Honda CRX of old by Hyundai Motor America president John Krafcik, and now it seems Hyundai is planning to really steal Honda’s thunder, by besting the Japanese automaker’s reborn CRX, the CR-Z. That model, despite using a hybrid drivetrain, gets 36/39-mpg city/highway with a CVT, or a slightly lower 31/37-mpg with a 6-speed manual.

Better yet, Hyundai’s non-hybrid system, (believed to be a 140-hp, direct-injection 1.6-liter 4-cylinder), will keep both weight and cost to a minimum by keeping a heavy and expensive hybrid system out of the picture.

Krafcik has also let slip more details about the Veloster, including the fact that all models will come with a large in-dash screen – likely to show trip info and to manage things like iPods, etc.

[Source: AutoGuide.com]

“The five million mark is a testament to Hyundai’s continuous quality improvement, technological advancement and differentiated design,” said Steve S. Yang, President and CEO of Hyundai Motor. “It’s Korea’s No. 1 sedan and now aims to be a game changer for the segment worldwide.”

Of the total, 2.7 million units were sold in Korea while 2.3 million were sold in overseas markets. The U.S. was the biggest market for Sonata outside Korea with 1.3 million cumulative sales. Sales of Sonata from overseas markets accounted for two-thirds of total sales this year, demonstrating the growing popularity of the latest version abroad.

When the cars are lined up bumper to bumper (overall length 4,820 mm), the length is equivalent to one round trip between Seoul and New York (one-way distance 11,000 km). When the cars are piled up (overall height 1,470 mm), the 5 million units are about 800 times the height of the Mount Everest (8,848m).

Sonata is now entering its sixth generation since its launch in 1985, gaining steady popularity worldwide as Hyundai’s leading sedan and competing head to head against Toyota’s Camry and Honda’s Accord.

[Source: Hyundai]

PRESS RELEASE: HYUNDAI ACCENT TOPS CLASS IN J.D. POWER AND ASSOCIATES INITIAL QUALITY STUDY

FOUNTAIN VALLEY, Calif., 06/17/2010 - J.D. Power and Associates announced today that the Hyundai Accent topped the sub-compact segment in its 2010 Initial Quality Study (IQS). Owners of the economical and fun-to-drive 2010 Accent reported the fewest problems per 100 vehicles in its segment. Elantra also finished in the top three in the compact car segment.

Overall, Hyundai finished third among non-premium brands in the 2010 Initial Quality Study, holding a top-three position for the second consecutive year, well below the industry average for reported problems per 100 vehicles.

“Pursuit of industry-leading quality is Hyundai’s number one global priority,” said John Krafcik, president and CEO, Hyundai Motor America. “It’s fitting that our most economical model, the Accent, leads its class in initial quality. It demonstrates that quality and value can go hand-in-hand.”

The J.D. Power and Associates IQS measures 228 attributes, including the overall driving experience, engine and transmission, and a broad range of defect and design problems reported by vehicle owners. The 2010 study tallied over 82,000 responses from owners of new, 2010 model-year vehicles.

[Source: Hyundai]

Edmunds.com named both the 2010 Hyundai Genesis and 2011 Hyundai Sonata to its Top 10 Best Dark-Horse Cars of 2010 list.

"The Top 10 Best Dark-Horse Cars of 2010 represent the true dark horses in the market – the cars that somehow fly just below the radar when it comes to consumer awareness, but nevertheless have a lot to offer shoppers on the hunt for quality and value," Hyundai reported.

“The all-new Sonata is a smart buy with modern style, top-tier quality and outstanding residual value. Couple that with a four-cylinder engine producing class-leading fuel economy and the power of a larger V6, and the Sonata should definitely be on consumer shopping lists in the mid-size sedan segment,” said Scott Margason, director of product planning, Hyundai Motor America. “Additionally, the North American Car of the Year-winning Genesis continues to be an extremely disruptive force in the large sedan and near-luxury segments.”

“Although they may not have the same level of recognition as say the Ford Explorer, Honda Civic or Toyota Camry, these cars offer great value and quality, and definitely should be on more consumers’ shopping lists,” said Karl Brauer, Senior Analyst and Editor at Large for Edmunds.com.

[Source: Edmunds]

Hyundai Auto Canada Corp. today announced it recorded its second consecutive month of record-breaking sales and its 16th straight month of best-ever sales increases. With 12,620 units sold in May 2010, the company surpassed its previous company record set in April 2010 by 125 units.

The May 2010 performance represents an increase of 12.6 percent over the same month in 2009. Hyundai has sold 50,713 units year-to-date, representing an increase of 19.7 percent over the first five months of 2009.

"Hyundai products are clearly resonating with Canadian customers," said Steve Kelleher, president and CEO, Hyundai Auto Canada Corp. "With the high-profile launch of the all-new the Tucson and Sonata garnering attention for the whole Hyundai brand, customers are discovering our strong line-up of products deliver unmatched quality, value and style. We've also brought to market the Hyundai Smart Advantage. By offering customers lower prices combined with 0% financing, we're able to take the tremendous value equation of our vehicles and make them more affordable."

The Elantra Touring, Sonata and Tucson vehicles in the Hyundai line-up showed strong sales in the market, recording increases of 42.2, 61.5 and 74.6 percent, respectively.

[Source: Hyundai Canada]

PRESS RELEASE: KIA MOTORS AMERICA BREAKS NEW SOUL AD CAMPAIGN AND BRINGS BACK HAMSTERS BY POPULAR DEMAND

Game-Changing Kia Halo Vehicle Still Stands Apart From Competition

* 2010 Soul urban passenger vehicle rolls in clever, hip hop style spot

* Pop culture Hamsters compare Soul’s style and creature comforts to other boxy rides

IRVINE, Calif., May 26, 2010 – Kia Motors America (KMA) today officially released a new advertising campaign, titled "This or That," for the 2010 Kia Soul. "This or That" is the rebirth of the initial Kia Soul award winning advertising campaign created by David&Goliath, KMA’s advertising agency of record, and brings back the loveable Hamsters due to popular demand. Soul is a unique and highly personalizable urban passenger vehicle and the new spot builds on its creative theme in the style of a music video set to the classic hip hop track "The Choice is Yours" by notable 90’s hip hop group Black Sheep. The new campaign launches today on cable TV networks Comedy Central, Fuse, MTV, MTV2 and Spike and runs through July. Beginning May 28 it will appear in movie theaters across the country as well as have a presence online at Pandora, Facebook, Social Vibe’s PetVille, KMA’s Kia.com. and a YouTube contest.

"Given the success and popularity of the hamsters in the initial Soul launch with a spot that won Nielsen’s Automotive Ad of the Year, it made sense to bring them back for a new campaign," said Michael Sprague, vice president, marketing of KMA. "We know the Soul target audience is digitally savvy and that they viewed the first commercial multiple times online, so the newest experience is rich with details in the hamster world and integrated Soul content for them to discover during repeat viewings."

[Source: Kia]



"Hamstar™" logoed clothing, as seen in the spot, will soon be available for purchase by fans at www.hamstarclothing.com (check soon for details).

Cruising through an urban landscape behind the wheel of an Alien Green Kia Soul, the hamsters in "This or That" cleverly compare Soul’s unique styling and plethora of personalizable creature comforts to other boxy rides – represented by toasters, washing machines and cardboard boxes – while rapping the title song’s lyrics, "You can get with this, or you can get with that."

A recipient of "Best Family Cars for 2010" by Edmunds.com and Parents Magazine, "Best Hatchback of 2010" by Cars.com, "2010 Top Cars for Families" by Motherproof.com, and 2010 "Top 10 Coolest New Cars Under $18,000" from Kelley Blue Book’s kbb.com, Soul is available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, as well as four special editions, including the recently unveiled special-edition Ghost Soul. Other special-edition Soul vehicles include Ignition Soul, Denim Soul and Shadow Dragon Soul. Pricing for the versatile five-door begins under $14,000.

Soul stands out from the crowd with modern, unique styling aimed toward the young and young-at-heart and offers a unique combination of style, value and personalization options. An available Audio Upgrade Package includes speaker lights that can pulse to the beat of the music or add mood lighting to the interior cabin, enhancing the overall personal lounge feeling. The Soul+ offers funky black cloth seats with "glowing" Soul logo inserts while the Soul! trim comes with a distinctive sand-black interior with houndstooth-patterned inserts, and the Soul sport presents a bold red-black interior trim with red-trimmed cloth seats and metal-finish interior accents.

Kia Motors America in 2010

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. With four new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as UVO powered by Microsoft®2 infotainment system (expected to be available in select Kia models in the U.S. beginning in summer 20103). The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA, further enhances the lineup, and is now in dealerships.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.