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Already a recipient of numerous accolades including a "2010 Automotive Excellence Award" from Popular Mechanics and being recognized as the "Best Hatchback of 2010" by Cars.com, the new 2010 Kia Soul was honored yet again at the Nielsen Automotive Advertising Awards event in conjunction with the New York International Auto Show when the TV commercial for the uniquely styled urban passenger vehicle was named "Automotive Ad Of The Year."

Created by David&Goliath, the Soul spot depicts city and suburban streets inhabited exclusively by hamsters who are mindlessly running in place inside their exercise wheels until a molten red Kia Soul pulls up to a stoplight and the passenger window rolls down to reveal a trio of paw-tapping, music-loving hamsters who have discovered "A New Way To Roll."

Portraying Soul as a lounge on wheels with its highly specified audio system that includes speaker lights that pulse to the beat of the music, the hamsters bob their heads to four different music tracks that appear in slightly different versions of the spot to keep each viewing fresh. Viewers with a sharp eye can identify song and artist information on the hamsters' iPod screen, and the campaign extended online with each track available for download at www.kiasoul.com.

"The Soul was designed to stand out in a sea of sameness and that same philosophy guided the creative development of the hamster campaign and to position Soul as Kia's affordable halo vehicle," said Michael Sprague, VP, marketing, Kia Motors America.

[Source: Kia]

Continue reading for the second version of the Soul Hamster Ad.

The Kia Forte line-up has just received a new member to sit next to the sedan and Koup versions: a five-door version that will go on sale in October.

The 2011 Forte 5-door version will be available will all the options from the sedan, but will also include a new front grille, alloy wheels, lower valence design, center console, paddle shifters, push-button start and navigation.

Under the hood there will be a choice of the 2.0 and 2.4-liter engines and a new six-speed manual or automatic transmission.

Basically, Kia has taken the Forte and Koup, added a fifth door, and made some additional minor adjustments. Voila, a whole "new" car.

Continue reading for Kia's short press release and more hi-res images.

Excerpt from Kia Press Release on NYIAS

Also making its world premiere in New York is the Forte (’Cerato’ in some markets) five-door. Keeping in line with the stylish and practical Forte compact sedan and first-for-Kia Forte Koup, the Forte five-door adds another attractive option to the Forte family.

Forte five-door builds on the popular Forte compact sedan and bold Forte Koup by employing another practical yet modern iteration of the platform. Lower and firmly set on its haunches, Forte five-door carries with it all the amenities of the Forte line and introduces a new front grille, alloy wheels, lower valence design, center console, paddle shifters, push-button start (already available in Forte line-up outside of North America) and navigation (available in North America only) in addition to the enhanced practicality of a fifth door for a distinct appearance and intentional practicality.

Depending on country, Forte five-door is available with three efficient gasoline engines - 1.6-litre, 2.0-litre or 2.4-litre - and a new six-speed manual or automatic transmission. North American consumers will have a choice of the 2.0 and 2.4-liter engines while customers outside of North America will be able to choose from the 1.6 and 2.0-liter powerplants.

Complete Info Article on Sorento SX HERE

[Source: Kia Motors America]

Continue reading for more hi-res images of the Sorento SX.

PRESS RELEASE: KIA MOTORS DEBUTS ALL-NEW 2011 OPTIMA AT NEW YORK INTERNATIONAL AUTO SHOW

Midsize Sedan Offers a New Level of Style and Performance Features from Kia

NEW YORK, April 1, 2010 — Kia Motors America (KMA) today globally unveiled the all-new 2011 Optima midsize sedan at the New York International Auto Show. Arriving in showrooms in early fall, the next generation Optima continues Kia’s design-led transformation while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Optima’s groundbreaking spirit continues under the hood and inside the cabin with the introduction of three new powertrains — including the brand’s first-ever hybrid in the U.S. (available in 2011) — which deliver class-leading power and fuel economy while the latest technology features and luxury amenities are available at the touch of a button or a simple voice command.

Designed at Kia’s studios in Frankfurt and Irvine, Calif., the all-new Optima is longer, wider and lower than the vehicle it replaces and is based on an all-new midsize platform that allowed for distinctive dimensions and proportions in the segment1 while also providing a unique canvas for Kia’s global design team to pen a vehicle that stands apart from everything else in the segment.

“The all-new Optima is a new strand in Kia’s growing design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit,” said Peter Schreyer, chief design officer, Kia Motors Corporation. “From the distinctive sweeping chrome accent that stretches through the C pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail.”

Continue reading to view the full press release and more hi-res images.



The all-new Optima also employs engine management systems like direct injection and turbocharging to help bring performance to the brand without sacrificing fuel efficiency. Its smooth-flowing lines speak of grace and style and offer a strong hint of European luxury.

Sleek and Streamlined Exterior

The 2011 Optima projects a high-performance yet elegant image with its unique silhouette and sleek stance that builds upon Kia Motors’ philosophy of creating high quality and dynamic vehicles that evoke passion. The striking face of Optima features Kia’s signature bold tabbed grille that is surrounded by projector headlamps. Longer, wider and lower than before, Optima’s coupe-like profile is enhanced by a sweeping chrome arc that flows from the A through C pillars, a distinctive design motif that visually lowers the car further and enhances its proportions. Optima’s roofline connects with its high and pronounced shoulder line that leads to its sculpted flanks and extended wheelbase. Boldly flared wheel arches and a raked cabin create a sedan with a graceful muscular stance.

Available in three trims, LX, EX and SX, the 2011 Optima offers numerous standard features. The LX includes dual exhaust with chrome tips, solar glass, outside mirror turn signal indicators and 16-inch steel wheels fitted with 205/65R16 tires. Upgrading to the EX offers standard fog lights, heated outside mirrors, exterior chrome/body-color door handles along with 17-inch alloy wheels with P215/55/R17 tires. Moving up to the athletic SX adds HID headlights with auto leveling, LED rear combination lights, unique front grille design, rear lip spoiler, sculpted side sills, aero wiper blades, red brake calipers and 18-inch black machined finish alloy wheels furnished with P225/45R18 tires, achieving a true performance look.

Luxuriously Equipped Interior

From the moment the door opens, Optima presents an immediate sense of a driver’s car. The instrument panel is contoured toward the driver to suggest a cockpit feel with precise gauges and controls for an overall sport performance experience without sacrificing comfort or roominess. Paddle shifters behind the steering wheel convey that Optima is built for people who are passionate about cars. A high console with a short shifter adds to the cockpit perception while an available panoramic sunroof provides an open-air feeling. Offering occupants both space and comfort with a number of standard convenience features, the sedan’s chic cabin unifies with the exterior design by welcoming its passengers with lean and ergonomic seat design and effective storage throughout. Modern standard features such as six-way adjustable driver’s seat with power lumbar support, illuminated vanity mirrors and a trip computer further expand the cabin’s luxurious qualities.

In addition to offering a comfortable cabin, impressive technology features also come standard throughout, including an AM/FM/CD/MP3/Sat audio system with SIRIUS® Satellite Radio capabilities with three months complimentary service2. Also standard on all trims are auxiliary and USB audio input jacks for connecting with MP3 players and Bluetooth®3 wireless technology connectivity with steering wheel-mounted voice activation controls to enable hands-free operation for compatible mobile phones.

Additional standard interior features include a tilt/telescopic steering column, power door locks, power windows, sun visor extension and an air-conditioned glove box. Stylishly appointed cloth seats provide comfortable seating while a 60/40 split-folding rear seat offers multiple seating and cargo arrangements depending on driver and passenger needs. Optima LX with automatic transmission features cruise control and an active EcoMinder® indicator for optimal fuel efficient driving.

Optima EX comes well-equipped and offers premium standard features, including the UVO powered by Microsoft®4 infotainment system with rear-view camera, push button-start ignition with smart key, dual-zone automatic air conditioning with rear vents, a leather-wrapped steering wheel and shift knob, auto-dimming rear view mirror with Homelink®5 and compass, auto light control, driver and front passenger automatic window up/down and eight-way power driver’s seat, lighted glovebox, rear reading lamps, floor mats and chrome door handles.

For consumers looking for even more sporty appeal, the Optima SX adds unique black leather woven seat trim, black interior trim with carbon insert film and metal accent, Supervision™ meter cluster with LCD display, center fascia and meter housing, soft trim with French seams, steering wheel paddle shifters, metal pedals and lighted metal door scuff plates.

Available upgrades for the Optima EX and SX trims include a power panoramic sunroof, leather seat trim, memory driver’s seat, heated and cooled front seats, heated rear seats and a heated steering wheel for additional interior refinement. Luxuriously appointed features, including an Infinity®6 5.1 surround sound audio system with HD Radio®, and eight speakers delivering in excess of 500-watts of system power and voice-activated navigation system with a seven-inch screen enhance the cabin for audiophiles or those who seek the latest superior quality technology for a modern driving experience.

All-New Advanced Platform

The 2011 Optima is distinctive, right down to its all-new platform. Optima’s low, lean and powerful stance is assisted through its overall length of 190.7 inches, an increase of 1.7 inches over the previous model. Optima is built on a platform with an overall width of 72 inches and wheelbase of 110 inches, an increase of 2.9 inches, and has a low ground clearance of 5.3 inches for enhanced aerodynamics. Optima’s lightweight design uses high-tensile-strength steel to enhance structural strength while also achieving high torsional stiffness, benefiting handling, ride quality and refinement. Additional measures to help ensure good noise vibration and harshness (NVH) reduction qualities are fitted throughout the Optima.

Built on a unibody frame, the front-wheel-drive Optima utilizes independent front and rear suspension systems. MacPherson struts are used in the front with a multi-link layout in the rear and are both joined with coil springs and front anti-roll bars to engage drivers with responsive handling and provide the utmost comfort whether the road is smooth or less than ideal.

Class-Leading Efficient and Powerful Engines

The 2011 Optima is available in three all-new and fuel-efficient Theta II powerplants, a 2.4-liter GDI four-cylinder, a 2.0-liter GDI turbo engine or a 2.4-liter hybrid. The 2.4-liter GDI engine produces 200 horsepower and upgrading to the available 2.0-liter turbo GDI engine (SX model) delivers V6-type power with a four-cylinder engine that produces 274 horsepower7, while mated to a six-speed automatic transmission. This represents Kia’s first application of GDI technology, while a 2.4-liter hybrid Optima will be introduced in 2011. All automatics feature Sportmatic® clutchless shifting. A single six-speed manual transmission is available only with the LX four-cylinder model.

Safety-Minded

The 2011 Optima is equipped with a high level of standard safety features, as is the rest of the Kia line-up. This includes six airbags (dual advanced front and front-seat mounted side as well as full-length side curtain), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and a Tire Pressure Monitoring System (TPMS). Four-wheel antilock brakes (ABS), Electronic Stability Control (ESC), a Traction Control System (TCS), a Brake Assist System (BAS) and Hill Assist Control (HAC) also are standard.

Competitive Warranty

The 2011 Optima is covered by Kia’s warranty program, which offers unprecedented consumer protection. Included in this program are a 10-year/100,000-mile limited powertrain warranty, a five-year/60,000-mile limited basic warranty and a five-year/100,000-mile anti-perforation warranty. A five-year/60,000-mile roadside assistance plan also is part of the vehicle coverage.

Kia Motors America in 2010

Kia Motors is in the midst of a dramatic, design-led transformation, which has been delivering dynamically styled vehicles in several important segments at exactly the right time, contributing to the brand’s continued gains in U.S. market share. With three new vehicle introductions and several other key initiatives planned for 2010, Kia is poised to continue its momentum and will continue to build the brand through design innovation, quality, value, safety features and with new technology such as the UVO powered by Microsoft® advanced hands-free in-car communication and entertainment system (to be available in select Kia models in the U.S. beginning in summer 2010). The launch of the all-new 2011 Sorento CUV, the official vehicle of the NBA and the first vehicle to be assembled8 at Kia’s first U.S.-based manufacturing facilities in West Point, Georgia, further enhances the lineup, and is now in dealerships.

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 670 dealers throughout the United States. For 2009, KMA recorded its 15th consecutive year of increased U.S. market share and recently achieved its best quarter of sales ever. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

Hyundai today debuted the all-new 2011 Sonata 2.0T, powered by the brand's new 2.0L turbocharged version of its GDI 4-cylinder engine, at the 2010 New York Auto Show.

The long-awaited Sonata 2.0T is fitted with a 2.0L Theta II turbocharged GDI (gasoline direct injection) engine that churns out 274 horsepower and 269 lb-ft of torque across a broad rpm range – 1,800 rpm – 4,500 rpm. The twin-scroll turbo system design minimizes turbocharger lag and gives the Sonata 2.0T 4-cylinder more power than many V6 engines, while running on regular fuel.

The new 2.0L turbocharged gasoline direct-injection engine is part of Hyundai’s Blue Drive strategy. Mated to a 6-speed automatic transmission, Hyundai says that the Sonata 2.0T will deliver an estimated fuel-economy of 22/34 mpg (city/highway).

“The Sonata 2.0T is a great example of what our Blue Drive product strategy is doing for consumers,” said John Krafcik, Hyundai Motor America president and CEO. “Think about it – more horsepower than any of our V6 competitors, with better gas mileage than any competitive 4-cylinder model. We’re not fans of compromising at Hyundai, and the Sonata really demonstrates this aspect of our business approach.”

The 2.0T engine will be available on the SE and Limited trim level, with the 2.0T Limited getting additional upgrades such as panoramic roof and leather seating. Pricing details will be announced closer to its scheduled sales launch in late 2010.

[Source: Hyundai]

Continue reading to view more images.

The 2011 Hyundai Sonata Hybrid is the Korean company's first shot at the hybrid segment and it's not messing around. The Sonata Hybrid boasts the highest combined horsepower output of any hybrid sedan in its class and an expected best-in-class EPA highway rating of 39 mpg, not to mention the first use of lithium-polymer batteries in the automotive industry. That's pretty strong out of the gate.

Here are the basics: The Sonata Hybrid combines Hyundai's 169-horsepower, 2.4-liter Theta II inline-4 with a 30-kilowatt electric motor. This particular Theta engine runs on the Atkinson cycle and uses continuously variable valve timing along with several friction-reducing technologies to boost efficiency by 10 percent compared to the standard Theta power plant. This hybrid powertrain's combined output of 209 hp tops all sedans in the class, while the Sonata Hybrid also happens to be one of the lightest midsize hybrid sedans at 3,457 pounds.

Like the Toyota Camry and Ford Fusion hybrids, the Sonata Hybrid can run on electric power alone, but Hyundai also claims its car can achieve 100 km/h (62 mph) in the electric mode. This is one of the reasons why the Sonata delivers such an impressive highway mileage number. The six-speed automatic transmission comes from Hyundai, but this application puts an electric motor in place of the torque converter, creating a hybrid powertrain that is more efficient and less costly than the CVTs used by its competitors, Hyundai says. More conventional elements of the Sonata Hybrid include a regenerative brake system, start/stop technology and an electric air-conditioning compressor.

Continue reading for the full article and more hi-res images.

You might not recognize the phrase "lithium polymer" in reference to the Sonata's batteries, as this is the first automotive application of the technology. Hyundai says the batteries are smaller, lighter and more durable than both nickel-metal hydride and lithium-ion batteries. For instance, the Sonata's battery pack weighs 28 pounds less than the one used in the Toyota Camry. It's also easier to package, which results in less intrusion into the trunk area.

In order to visually differentiate the Sonata Hybrid from the conventional Sonata, Hyundai has added a unique front fascia with a hexagonal grille, revised rocker panels, unique wheel designs and, of course, plenty of hybrid badging. Inside the cabin, the Sonata Hybrid also includes a technology display that gives drivers information on the available charge, power flow through the drive system and overall efficiency. It uses pretty colors to display it all, too.